Radio Adverts

Radio is a writer’s dream because the idea and its success rely entirely on the words and how they’re executed.

First up, I was lucky enough for If Agency to let me write some radio scripts for their client, Knowsley Safari. The challenge: to find ways to connect with families looking for fun things to do during half term. Listen to the final cuts.

Campaign concept: IF Agency.

Script writing: Meeeeeeee!

Next up, the brilliant BGN got me involved in their January campaign for Total Fitness ‘Celebrate Every Win’. The radio ad is part of a social video campaign which you can see here.

Campaign concept: BGN

Scriptwriting: Meeeeeee!

Then, a campaign I created for luxury furniture store, Arighi Bianchi. The brief was to create a suite of radio adverts that inspire listeners to shop the sale at luxury furniture store, Arighi Bianchi. The result? Proof that furniture sales ads can be creative.

Concept & script writing: Meeeeee!

Finally, you have a radio advert that features as part of the Greater Manchester Moving campaign - a great initiative that looks to inspire people to move more without making the thought of exercise seem scary.

Campaign concept: Access Digital

Script writing: Meeeeeee!