Paul Waters
Senior Account Director at Elmwood Brand Consultancy
“Having worked as colleagues in the past, when the opportunity came to partner with a freelance writer in my current role, picking up the phone to Abi was a no-brainer. No matter the audience, the ambition and idiosyncrasy of the brief, or the client business; Abi always nails it with brilliant copy ideas. From headlines and adcepts to manifestos and scripts, working with Abi is always inspiring. Hire Abi (but form an orderly line behind me).”
Emma Beagrie
Client Services Director at C21
“Abi is just the loveliest, easiest person to work with. I've been lucky enough to work with her, full-time at two different agencies and she is bar far the best copywriter I've come across. She interrogates briefs and comes up with highly creative, copy - from headlines to long-form copy, to social ads and TV commercials, she gets under the skin of the audience and hits the mark every time. I wouldn't hesitate to recommend her.”
Alex Bandaranaike
Client Services Director at Upp B2B
“An amazing craftsperson when it comes to copywriting, I've had the pleasure of working with Abi on various projects, and she has delivered every single time. Abi has delivered some clever conceptual ideas through copy, along with long-form content writing across a number of channels. I would 100% recommend Abi to anyone who needs copywriting services.”
Hayley Hubberstey, Director of Patient Engagement and Partnerships at COUCH Health
“It’s been a pleasure to work with Abi, Abi has been very efficient and easy to work with. Very communicative and very understanding of the project needs. Abi is critical in her thinking and asks questions and makes additional suggestions where appropriate. It’s felt like an extension of the team. Thank you, Abi!”
Elisabeth Burrell, Account Director at Red C Marketing
“Abi is a one in a million copywriter who can turn her hand to any job! Abi has helped across a wide range of clients, from B2B paint brands to B2C travel clients, each project runs smoothly with Abi and I can rely on her to turn around the brief in the best manner possible. Abi also helps with a wide range of channels as well, we've worked across DM, social, web content and emails in the past three years working together. What makes Abi even nicer to work with is how much knowledge she brings to the job. I'd always recommend Abi for your copywriting project, no matter the client or project.”
Julian Gratton, Senior Vice President Brand, Marketing Strategy and Content at Wejo.
“Quite simply one of the best writers I have hired. Abi brings out the best in everyone she works with and has one of the best creative minds I have seen. In addition her ability to understand diverse audiences and think strategically puts her head and shoulders above most other creatives. It's been an absolute pleasure to see her grow from copywriter to Head of Copy.”
Angelo Giaquinto, Creative Director at C-21 Creative Communications
“I worked with Abi for 3 years as her creative partner at a previous agency and have used her for freelance since. She is one bloody good writer. Her ability to really get under the skin of a brief and uncover those hidden little nuggets really help you deliver great creative ideas. So if you’re in need of a creative writer who’s dead easy to work with, reliable and cracks a brief every time, your money will be well spent with Abi!”