The brief:
Raise awareness to the fact that Philips’ Lumify portable ultrasound now comes with React connectivity. Enabling users access to other ultrasound experts, facilitating connectedness and collaboration.
The answer:
See better together
See better is the simplest way of expressing the main feature of the partnership. With the addition of Reacts software, ultrasounds through Lumify can be seen by more healthcare professionals. Not only does it make visibility of those ultrasounds better, but also the patient care that follows.
Together works on two levels. It addresses each of the technologies coming together to create something innovative in healthcare. It also works as reference to the benefit of bringing experts within the field together. Working collaboratively for better patient outcomes.
The visual concept puts the target audience up front and in possession of the technology. Behind them, we see an endless sea of healthcare professionals and industry experts who are able to connect and collaborate using Lumify- Reacts, clearly illustrating the core benefit of the technology.